The big portals charge brokers ₹60K–3L per year for buyer leads. BrokerConnect costs ₹12K/year for broker-to-broker deal flow — a completely different market.
| Big portals | BrokerConnect | |
|---|---|---|
| Lead type | Buyer leads (cold) | Broker-to-broker (warm) |
| Lead exclusivity | Shared with 10+ brokers | Direct contact |
| Annual cost | ₹60K – 3L | ₹12K – ₹24K |
| AI deal matching | — | Yes |
| Area groups | — | Yes |
| In-app chat | Email only | Yes |
| WhatsApp lead alerts | — | Elite tier |
| Deal tracker pipeline | — | Pro+ |
| Featured listings | Pay extra | Included on Elite |
| Priority AI matching | — | Elite tier |
99acres, MagicBricks and Housing.com sell buyer leads to brokers — a buyer fills a form, that form gets sent to many brokers who race to call first. It's expensive and the lead is cold.
BrokerConnect is the back-channel brokers use among themselves: I have a 3BHK in Bandra, you have a client for a 3BHK in Bandra, we close together. It's how 60% of Mumbai's deals actually close — quietly, between brokers — except now organized in one app.
You don't need to choose. Many brokers keep their portal subscription for buyer leads and add BrokerConnect for the broker-network deal flow.